The True Taste of Wales & Great Taste Awards

Click here to visit the True Taste of Wales website

TRUE TASTE OF WALES AWARDS

TRUE TASTE MAGAZINE 2008/2009 - See page 40 - 43.

In 2008 Maureen's Cakes was awarded Reserve Winner for 3 products - Lemon Sponge, Whisky & Almond Cake and Apricot, Cranberry & Walnut Cakes

Click here to view the Wales True Taste magazine 2007/2008

In 2007 Maureen's Cakes received Commended Award for their Celebration Rich Fruit cake and their Traditional Christmas Pudding

Get the True Taste Message

The True Taste brand was created to promote the very best food and drink that Wales has to offer, a standard against which produce could be judged and evaluated. The brand message – Good Food, True Taste, Real Pleasure - undoubtedly sums up the Welsh food and drink sector.The brand was created to symbolise, and was built on quality,authenticity,purity,naturalness,pleasure and integrity. It conveysthe idea that Wales is home to a thriving and modern food culture.
These messages are confirmed and backed up by the passion and commitment of producers with products that have achieved True Taste recognition over the last six years.
Consumers are becoming increasingly aware of the brand identity through the use of the True Taste Awards logo carried on many products available in their local supermarkets and stores. Which is why it is so important to ensure that True Taste
food and drink is correctly branded and recognised as being among the very best that Wales has to offer.
Look out for the sign of award winning food and drink.

Elin Jones AM, theMinister for Rural Affairs, said: “The importance of the food and drink industry to the economy ofWales cannot be overstated. “And the True TasteAwards recognise this vital role, as well as giving individual
winners deserved status in their industry and providing other tangible benefits such as raising brand awareness, a higher profile and the
opportunity of using the True Taste logo as a sign of award winning quality. “This year’s entry of more than 250 companies, with over 700 products, is the highest since the awards began six years ago. Judging becomes more and more difficult as a result, and I thank everyone for
entering and warmly congratulate those who have been successful.”

GREAT TASTE AWARDS

Click here to visit the Guild of Fine Food (Great Taste Awards) website

In 2007 Maureen's Cakes received a Two Star Gold award for their Celebration Rich Fruit cake and a One Star Gold award for their Traditional Christmas Pudding

Now in its 14th year, the Great Taste Awards has gained widespread recognition among the country’s retailers and consumers and is now seen as the benchmark for fine food in the UK. Those products fortunate enough to receive an award cannot only claim to be of the finest quality, but prove it too. All entries undergo rigourous tests by a specially selected panel of experts, including leading chefs, buyers, food critics and deli owners. But the Great Taste Awards is more than just a competition; it’s an accreditation scheme. Products bearing the logo have been independently proven to be of origin, quality and excellence. So if a product achieves gold standard, you can be certain it has done so on merit. – and perhaps more importantly, so can our customers.

Almost 4500 foods were blind tasted by experts in London, Hampshire and at the Guild’s new food test centre in Wincanton, Somerset. After three weeks of judging, 869 foods were recommended to go forward to the second stage. Early in July, 48 experts reduced these to 690 one star gold, 113 two star and 46 foods considered so exquisite, they deserved the accolade of three star gold in the Great Taste Awards.